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Founded in 1964 by ecological billionaire Douglas Tompkins, it owes its logo to David Alcorn who portrayed the Half Dome, a granite rock located in Yosemite National Park.
The project inspired by the coldest mountains was born on a beach in San Francisco. It is here that in 1966 two hiking enthusiasts decide to turn their passion into a small shop for mountain equipment.
Today, more than 60 years after its inauguration, The north face offers a complete line of performance clothing, equipment and footwear.