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From the intuition of a young student and his coach, the story of one of the most important brands in the world, which ranges between sport, fashion, music and technology.

Nike was born on January 25, 1967, when economics student Phil Knight and Oregon University coach Bill Bowerman set up a brand that imports sports shoes from Japan: the name "Nike" is chosen to recall the goddess of the same name of Greek mythology, symbol of victory.


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