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The Diesel company was founded by Renzo Rosso in 1978 with the aim of creating the most innovative denim in the world.
In the midst of a world-class oil crisis, during which the alternative was provided by diesel fuel, Renzo Rosso liked the idea of making his denim brand known as the alternative to traditional casual fashion giants.

Since its foundation, Diesel has been the protagonist of an amazing growth and from a pioneering company leader in the denim sector it has evolved to establish itself in the world of quality casual clothing, becoming a real alternative to traditional luxury brands.

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