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The history of the YES LONDON brand began almost 30 years ago as a manufacturer of leather and fur clothing, immediately gaining an excellent reputation for the style and craftsmanship of its creations. But the passion for fashion and the aspirations for growth and development go further, and after about 15 years of activity in the leather clothing sector, the property believes that the time has come to start the realization of that long-thought project and studied: launch a new women's clothing brand.
The name to be given to the brand is already imprinted in the while of the designer Gino Iavarone, who loves the city of London, for his independence and ability to always be one step ahead in launching trends and lifestyles.