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New Balance products are the perfect combination of functionality and charm, to ensure the high-performance technology you need and the style you want.

The history of New Balance begins in 1906, when William J. Riley, an English shoemaker, founded the company that produced arch supports for shoes in Boston.

In 1933, Riley was joined by American merchant Arthur Hall. A few years later they decide to take a step forward and create the first designer shoes with the New Balance brand. In 1938 they produced shoes for the local Boston Brown Bag Harriers club with kangaroo leather uppers and equipped with modern, for those times, technologies that improved running.

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