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The origins of adidas Originals date back to 1924, when Adolf "Adi" Dassler founded a shoe company with his brother Rudolf.

The idea was to create specific sports shoes that could offer maximum comfort to athletes and protect them from injuries. This is how the first athletic shoes with spikes were born. And it is precisely in this model that we see a first appearance of the side stripes.

At the beginning there were only two and their creation started from a purely functional necessity. The stripes on the sides on the central area of the foot served to maintain and support the structure of the shoe, but also became a hallmark of the company.


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